What would your start-up do without sales?
The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator’s efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential.
“Absolute must read – solid 5 star material!”
Included in the Babson Entrepreneurship Forum 2014 |
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Selling Innovation 